Strange Loop Promo has been operating in the US since 2014 and is currently the only US firm that provides a full complement of radio promotion services, including
Commercial Radio, Alternative Specialty, Non-Comm, and College Radio


(NEW YORK, NY) – Strange Loop Promo is pleased to announce that they are augmenting their team with music industry executive Kim Neaton, who will be assuming the role of Manager, Radio & Digital Promotion.

Kim was most recently the Music Director of vaunted Alternative radio station WEQX in Albany, NY, which is widely regarded as one of the country’s leading stations in identifying and championing the best new Alternative artists and music. Kim will work alongside Gary McDonald in the Commercial Alternative department, as well as spearheading promotional initiatives with digital streaming services like Spotify and Apple.

“We’re absolutely thrilled to have Kim joining the Strange Loop team. Her passion for developing artists is unparalleled as is her knowledge of Alternative music, lifestyle, and culture, which makes her a perfect fit around here.”Gary McDonald, Managing Partner

“I’m thrilled about joining the Strange Loop team, and I can’t wait to dive into this new role! Being music director at EQX for several years, one of the most exciting things was being able to take a chance on lesser-known acts that I truly loved, and in the past few years, many of my favorites were clients of Strange Loop. To be able to use my passion to get good music heard and work on behalf of their exciting roster is something I’m honored to take on.”
– Kim Neaton, Manager, Radio & Digital Promotion

Download High-Res Photo of Kim Neaton

Updated Strange Loop Promo team list:

Gary McDonald – Commercial Alternative / Managing Partner
Geoff Goddard – GM / Managing Partner
Kim Neaton – Manager, Radio & Digital Promotion
Jerry Steller – Alt Specialty
Zach Glavan – Non-Comm / College Radio (US & Canada)
Jesse Stensby – College Radio (US)
Wayne DeSchover – Data and Airplay Analyst

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We can help you build a successful North American radio strategy from the ground up. From a single artist to your entire roster.


We take a unique phase-driven approach to building an artist’s career at this powerful national format.


Made up of ‘Specialty’ (new music) shows on Commercial Alternative stations, this is often a great place to test drive a song before going after the Commercial format.


The building blocks for any successful Alternative artist. Our College team is the best in the business.


A national album driven format, Non-Comm is where many Alternative leaning records initially find national exposure.


Gary McDonald
Commercial Alternative
Managing Partner

Geoff Goddard
GM / Managing Partner

Wayne DeSchover
Data and Airplay Analyst

Kim Neaton
Manager, Radio & Digital Promotion

Jerry Steller
Alt Specialty

Zach Glavan
College Radio (US & Canada)

Jesse Stensby
College Radio (US)

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