ATC Group has launched Circa, a transatlantic music promotions company led by Matt Black, former managing director of Your Army’s American office.

Operating from offices in Los Angeles, New York and London, Circa will assume the operations and services of Your Army America, in which ATC has been a majority shareholder since 2021, as well as the services of Strange Loop Promo. The new operation will have an extended team and international reach for its marketing and promotions campaigns.

Circa’s new London office is headed by Charlie Reid, who has joined as general manager, having led UK national radio campaigns for artists including London Grammar, CamelPhat, Rivo, Jon Batiste, Marlon Hoffstadt, and Jade Bird during previous stints at Your Army, Decca, EMI and Columbia.

In the US, Matt Black will lead a team that has overseen a range of multifaceted radio, DJ promotions and digital campaigns on behalf of label clients including Atlantic, Warner, RCA, AWAL, Capitol, Virgin, Mute, Ninja Tune, XL Recordings, Domino and Future Classic. The company’s radio division has secured chart placements across a variety of genres and formats for artists including Nia Archives, Rüfüs Du Sol and The Hives.

The rebranded American business, along with its newly launched offices and additions, will continue active campaigns for acts including Justice, Kelly Lee Owens, Disclosure, Mother Mother, Sofi Tukker, Milky Chance, Confidence Man, Chris Lake, Jersey, Eli & Fur, Brutalismus 3000, Hayla, Alice Merton and Deadmau5.