SERVICES
We can help you build a successful North American radio strategy from the ground up.
From a single artist to your entire roster.
COMMERCIAL ALTERNATIVE
We take a unique phase-driven approach to building an artist’s career at this powerful national format.
ALTERNATIVE SPECIALTY
Made up of ‘Specialty’ (new music) shows on Commercial Alternative stations, this is often a great place to test drive a song before going after the Commercial format.
NON-COMM/AAA
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Nationally album driven formats, Non-Comm and AAA are where many Alternative leaning records initially find national exposure.
COLLEGE RADIO
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The building blocks for any successful Alternative artist. Our College team is the best in the business.
CLIENTS
TEAM
Gary McDonald
Commercial Alternative
Managing Partner
gary@your-army.us
Zach Wild
Non-Comm & College
zach@your-army.us
Wayne DeSchover
Data and Airplay Analyst
Geoff Goddard
GM
Managing Partner
geoff@your-army.us
Jerry Steller
Alt Specialty
Jesse Stensby
College Radio (US)