Your Army has announced a merger with venerable alternative and Non-Comm promotions firm, Strange Loop Promo. Under this new partnership, Your Army will offer a full complement of radio services for the Alternative, Non-Comm, College, AAA, and Alternative Specialty formats. Learn more here.

SERVICES

We can help you build a successful North American radio strategy from the ground up.
From a single artist to your entire roster.

COMMERCIAL ALTERNATIVE

We take a unique phase-driven approach to building an artist’s career at this powerful national format.

ALTERNATIVE SPECIALTY

Made up of ‘Specialty’ (new music) shows on Commercial Alternative stations, this is often a great place to test drive a song before going after the Commercial format.

NON-COMM/AAA

Nationally album driven formats, Non-Comm and AAA are where many Alternative leaning records initially find national exposure.

COLLEGE RADIO

The building blocks for any successful Alternative artist. Our College team is the best in the business.

CLIENTS

TEAM

Gary McDonald
Commercial Alternative
Managing Partner
gary@your-army.us

 

Zach Wild
Non-Comm & College
zach@your-army.us

 

Wayne DeSchover
Data and Airplay Analyst

Geoff Goddard
GM
Managing Partner
geoff@your-army.us

 

Jerry Steller
Alt Specialty

 

Jesse Stensby
College Radio (US)