Los Angeles, CA — Venerable independent promotions firms Your Army and Strange Loop Promo have today announced a partnership that will see Strange Loop’s US operations come in alongside Your Army’s existing American offerings.

Effective immediately, both companies will operate under the Your Army banner out of offices in Los Angeles, New York City, and Vancouver, to offer a multi-genre approach to radio promotions across a variety of US and Canadian radio formats.

Founded in London in 2007 and launched in Los Angeles in 2013, Your Army America has become one of the leading independent music promotions companies in the US, working for a number of electronic music’s most culturally significant and commercially successful artists, including established artists such as Disclosure, RÜFÜS DU SOL, James Blake, and The Chemical Brothers, as well as rising tastemakers Nia Archives, Hayla, and LP Giobbi.

Strange Loop Promo was founded in 2015 by Gary McDonald and Geoff Goddard. With teams handling the Non-Comm, Alternative, AAA, Alt Specialty, and College formats, Strange Loop has recently been involved in campaigns with Milky Chance, Surf Curse, The Hives, Mother Mother, Petit Biscuit, DRAMA, and Nick Cave.Strange Loop’s Geoff Goddard:

“We have a long held admiration for Matt, Mick, Christine, and the Your Army team. We’ve worked alongside them on a number of projects over the years and have always found benefit whenever our teams combine. We’re excited to work in partnership with them going forward!”

Your Army’s Matt Black: “As we’ve seen the boundary between left-of-center electronic artists and alternative music continue to blur, deepening the relationship we’ve built with Gary, Geoff, and Strange Loop over the years continues to make more and more sense. Joining forces in this way puts us in a position to service the needs of an even broader array of world-class artists all under one roof and I believe we’ll all do our best work yet operating as one team.”

Matt Black
Managing Director
Your Army America